Archive | May, 2011

051511

15 May

I recently overhauled my entire price structure. My two efficiency advisors (my old friend David Levit, whom I know because we did a poetry workshop together and who now sells insurance, and my father) pointed out that when I looked at the highest price I was charging, for one ounce, and compared it to the least, for .33 ounce, the arrangement was way out of whack. I was charging too little for the small stuff and too much for the big. Now the price scheme is as such: for eau de colognes (EDC) it’s $32 for .3 ounce, $38 for .4 ounce, $48 for .5 ounce, and $70 for one ounce. For eau de toilettes (EDT) it’s $50 for .3 ounce, $60 for .4 ounce, $75 for .5 ounce, and $110 for one ounce. For eau de parfums (EDP) it’s $60 for .3 ounce, $75 for .4 ounce, $90 for .5 ounce, and $140 for one ounce. Some folks might be alarmed that where, in the past, they’d paid only $20 for .3 ounce of an EDC, now it’s $32; however, they will be pleased that the largest bottles (one ounce) have stayed the same price, and even gone down a little (the EDP, for example).
Aside from prices, I’m working to tighten up the Lord’s-Jester-Inc. graphical identity, and to be better about company-client relations. So, for example, I’ll start using the little jester-face logo on mailing labels, and I’ll be sure to write thank-you notes for every order; I’ll be buying folded thank-you cards with the image of my business-card on the front and possibly a map of the Lord’s-Jester lab/atelier (my own home) location on the back side. In addition, I have two canvass tote bags and I ordered a couple of mugs, both with the business-card image on them. I could possibly sell one or both of those some day; they’re not cheap, so I’d have to resell them for a pretty penny. Also, I ordered two large car-door magnets, also with the business-card image on them. I’m not sure yet how willing I’ll be to be a driving (glaring) advertisement.
Getting back into the swing of being a natural perfumer is a tough prospect. The web site needs to be adjusted so that users who use Internet Explorer (IE) are taken to a different site, one based on tables instead of CSS–Microsoft, stupidly, won’t follow ubiquitous conventions in CSS coding. Actually, only twice have people complained, over more than three years of the web site’s existence, that parts of certain pages were hidden by extraneous panes; when I explained that they can’t use IE, that they should Firefox, Mozilla, or Safari (anything but IE), they were all too pleased to acquiesce. I think I’ll stick to my guns; I don’t enjoy the way IE works anyway; and I have a note on my splash page that people shouldn’t use IE. Maybe I’ll make that note in bold, and offer suggestions for what other browsers to use. Yes, that’s what I’ll do.

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050111

1 May
One idea I’ve always had since becoming a professional is this: contact a fellow named Barry Kieselstein-Cord (I hear he prefers now to be known simply as Barry Cord), one of the hottest jewelry designers in New York (regularly has full-page spreads in Interview magazine, and others), and ask him about making different sizes of bottles for Lord’s Jester Inc. There are two reasons I want to do this: 1) when I was a teenager, we were friends with Barry and his family in Millbrook, New York; my parents, my step-brother Phil, and I were regularly at parties with Barry, and 2) I hear that when Barry was just starting out, he contacted none other than Ralph Lauren to ask about his great idea for a perfume bottle. Mr. Lauren said no, but then a month or so later he saw brand new perfume bottles from Ralph Lauren _which were identical to Barry’s design_! Needless to say, he learned a great deal about sharing your ideas with other artists–especially only to share with a select few, if anyone else.
So, I know he has an old interest in perfume bottles–many designs of which are quite classic. If I were to get in touch with him, two things would happen: 1) he would remember from when I was a teenager (my late mother did an excellent job of staying in touch with his family over the years), and 2) when I tell him I’m now a Professional Natural Perfumer, he will surely be interested in the possibility of making signature bottles for Lord’s Jester Inc. I’m now a professional perfumer; the fact that I make only natural perfume will only encourage him to help me out (I would of course be a paying customer). I don’t really know if he still has an interest in designing perfume bottles; it certainly can’t hurt to ask. Maybe I can be the one he finally designs perfume bottles for!
Aside from deodorant, liquid and solid, I also have an interest in making linen spray (to keep sheets from getting musty), and perfumed bath oil. With the linen spray, or linen freshener, I have a good recipe, one that an old girlfriend said made her horny (that’s what I like to hear!). The bath oil would be made from turkey-red oil, which is sulfated castor oil. I guess they add sulphur to castor oil. What you end up with is the only oil which readily dissolves in water; essential oils also dissolve readily in turkey-red oil–it’s perfect! I’ve read that some don’t consider it appropriate for “therapeutic uses.” This would just be for fun, and potentially very lovely. The only problem is the necessary minimum order of 20 gallons. All four items mentioned (the deodorants, the linen fresheners(s), and the bath oil) would have to made by a contract manufacturer. Natural incense I would make myself of course.